In this blog, we discuss a question we recently received regarding PFAS (Per- and polyfluoroalkyl substances) and their known presence in a certain flavor of the popular energy drink PRIME.
From personal injury protection to product liability and toxic chemical exposure, our personal injury lawyer, David Jasmer, is here to help. The Jasmer Law Firm is dedicated to the wellbeing of all Illinoisans. For other inquiries related to PFAS, please see our PFAS Lawsuit Page.
Call the Jasmer Law Firm to discuss your PFAS case: 312-782-6344
How many PFAS does PRIME have? Here's what the evidence shows.
Independent testing confirmed harmful levels of PFAS in several flavors of Prime Hydration, most prominently their grape variety. Researchers found 0.06 parts per trillion (ppt) of PFAS in the product, triple the EPA’s recommended lifetime health advisory level for drinking water (0.02 ppt).
The levels shown far exceeded the Environmental Protection Agency's safe exposure levels for these chemicals. The most recent evidence suggests that there are eight (8) specific PFAS found in Prime:
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Perfluoro-1-butanesulfonic acid (PFBS)
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Perfluoro-noctanoic acid (PFOA)
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Perfluoro-n-heptanoic acid (PFHpA)
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Perfluoro-n-decanoic acids (PFDA)
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Perfluoro-n-dodecanoic acid (PFDoA)
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Perfluorooctanesulfonic acid (PFOS)
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Perfluoro-n-tetradecanoic acid (PFTeDA)
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Perfluoro-n-undecanoic acid (PFUdA)
This is not the first time PRIME Energy Drinks have come under scrutiny. Marketed to children and young adults, PRIME has been shown to contain more caffeine than six cans of Cocla-Cola, or two Red Bulls. In August 2023, a suit was filed against Prime Hydration in California. The plaintiff claimed that the undisclosed PFAS would have influenced her to not buy Prime.
Read More: Castillo v. Prime Hydration LLC
The presence of PFAS (per- and polyfluoroalkyl substances) in PRIME Hydration is now the source of multiple lawsuits. Due to the nature of PFAS, often referred to as "forever chemicals," the synthetic compounds pose long-term health risks with any amount of exposure. The controversy surrounding PRIME highlights broader concerns about transparency in product safety and consumer trust.
If you believe you have been exposed to PFAS, call the personal injury lawyers at the Jasmer Law Firm: 312-782-6344.
What is Prime Hydration?
Prime Hydration, a sports drink brand founded by YouTubers Logan Paul and KSI under Prime Hydration LLC, has gained massive popularity through social media and celebrity endorsements. Marketed as a healthy beverage with electrolytes, coconut water, and vitamins to their more than 24 million YouTube subscribers, Prime has grown quickly in popularity all across the country.
Prime now faces significant legal challenges related to consumer protection and toxic exposure. The company is embroiled in class action lawsuits alleging the presence of PFAS chemicals—known as “forever chemicals” linked to health problems like cancer and hormonal disruptions—in its drinks. One lawsuit claims that PFAS were found in the grape flavor of Prime Hydration, violating consumer trust and Food and Drug Administration (FDA) standards for safety.
Additionally, Prime Energy drinks are under scrutiny for allegedly misrepresenting their caffeine content, with some products exceeding 200 milligrams per serving, raising concerns about potential health risks. Prime has filed motions to dismiss these lawsuits but continues to face criticism for its marketing practices and ingredient transparency in the United States.
What Are PFAS? Understanding the Risks
PFAS are a family of over 4,000 chemicals widely used in industrial and consumer products for their resistance to heat, water, and oil. They are commonly found in items such as non-stick cookware, firefighting foams, and waterproof fabrics. While their durability makes them useful, it also means they accumulate in the environment and human body over time.
Like any type of toxic substance, PFAS can cause a variety of health issues. Exposure to PFAS has been linked to various health challenges, namely:
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liver damage,
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immune system suppression, and
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increased cancer risk.
Regulatory agencies like the EPA have tightened guidelines on acceptable levels of PFAS in drinking water to mitigate these risks.
The lawsuit against PRIME underscores growing consumer awareness and concern about PFAS contamination in food and beverages. It also raises questions about regulatory standards and enforcement mechanisms for ensuring product safety. While companies like PRIME may take extensive measures to guarantee quality, discrepancies in testing methods can lead to public mistrust.
If you would like more information about filing a lawsuit against Prime, call the Jasmer Law Firm: 312-782-6344.